Getting started with Intellimmerce
Installation, connecting your AI, and the first free scan of your catalogue. Then Home and Settings, making the fields your own, working through the findings in Catalogue, a product's data (mostly filled in for you), reviewing and applying a draft, and writing ALT text for your photos. After that, the searches your customers ran and lost, shops that sell services instead of objects, importing existing data via CSV, AI category descriptions, and the two screens that bring the work to you. All with real screenshots, step by step.
Before you start. Intellimmerce never invents data. The free catalogue scan makes no AI calls at all, it just reads what's already on each product page and compares your photos on your own server. Generating a sheet later reorganizes what you give it, every figure in the draft is traced back to the product's own data, and if a required detail is missing it stops rather than making something up. Most fields, SKU, categories, tags, brand, measures, weight, price and your own custom fields, are read straight from WooCommerce, so there's little left to type by hand. You'll need WooCommerce active and an AI backend ready for generation: on WordPress 7.0 or later, any core AI connector (Anthropic, OpenAI, Google) enabled under Settings → Connectors; on earlier versions, your own Anthropic or OpenAI API key in the plugin's settings.
Install the plugin
Upload the ZIP file you downloaded from the product page, under Plugins → Add plugin → Upload plugin. WordPress installs it straight from that format, no need to unzip it first.
WordPress copies the files across and offers Activate Plugin. A moment later, Intellimmerce shows up active in your plugin list, with its own cube icon and three entries in the side menu: Home, Catalogue and Settings. Everything else lives as a tab inside those two: Catalogue holds Products, Photos and Categories, Settings holds General, Fields, and Import and export.
Coming from an earlier version? Every screen kept the address it had, so the bookmarks and links you already use still land where they did. They just open inside the new tabs.
Updates from here on. Intellimmerce is not in the wordpress.org directory, so it checks its own site for new versions. WordPress tells you about them under Dashboard → Updates and installs them from the plugins screen, exactly as it does for any other plugin. You upload a ZIP once, and that is the last time you have to.
If WooCommerce isn't active, Intellimmerce tells you clearly when you activate it, with no fatal errors. Install and activate WooCommerce first.
Connect your AI
Intellimmerce generates using whichever AI is already connected to your WordPress. Before touching its own settings, check you have at least one connector active under Settings → Connectors, WordPress 7.0's screen where API keys are stored and shared across plugins.
If the provider you want isn't connected yet, click the button next to its name (depending on the provider, "Activate" or "Configure") and paste in the API key you generated on its site.
You don't need all three. With a single connector active (Anthropic, OpenAI, or Google) Intellimmerce can already generate. No connector, no WordPress 7.0? Add your own Anthropic or OpenAI key directly in Intellimmerce's Settings, under AI connection. Writing ALT text needs a provider that can read images, which all three do.
Home and the first-run checklist
Click the cube in the side menu and you land on Home, not a settings form. On a fresh install it's a short checklist: connect your AI (done in the previous step), tell Intellimmerce what you sell, and scan your catalogue. Once you've run that first scan, Home turns into the state of your catalogue: how much of it is in good shape, every finding with its count, and Start here, the best sellers worth opening first.
On a fresh install, step two of the checklist, telling it what you sell, has its own dropdown right there, and it's the same setting you'll find in Settings → General. That's the next step in this tutorial.
Home grows a second half later. Once the search record has been counting for a while, four lists of what your customers typed into your shop appear above the catalogue block. That's step 11, and it's worth turning on today even though it has nothing to show yet.
Tell it what you sell
Settings has three tabs. General is this step: the AI connection, which only matters if you skipped step 2, the brand voice, where the content language, your writing instructions and your forbidden words live, and the kind of shop you run. Fields is step 5. Import and export is step 13.
Set the content language to whatever your shop speaks, add any writing instructions of your own, and save. Nothing here blocks the first scan, and you can come back to it once you've seen a draft or two.
Under Product data, pick the kind of shop you run. The box below the dropdown then spells out what that choice actually means: how many boxes each product will be asked for and what they are, with a link straight to the list so you can change it. The two screens stopped being strangers, so you no longer pick a store type and hope.
Around your shop. Further down the same tab, three switches decide where Intellimmerce shows up outside its own screens: record the searches visitors run, put the catalogue's state on the WordPress dashboard, and report from the toolbar while you browse your own shop. Step 11 and step 15 are about those. The search record is the one worth turning on straight away, because it only becomes useful once it has months behind it.
Forbidden words. The list starts empty and what the box shows is exactly what gets applied. Ban "perfect" and its inflected forms go too, so you don't have to list them one by one.
Make the fields your own
What each product gets asked for isn't fixed in the plugin. The Fields tab is one table: switch a field off, drag it to another position, rename it, mark it required, and say where its value comes from and where to look instead when that comes back empty.
The two source columns are the interesting part. Where it comes from is the first place to look, if it's empty, use is the fallback. That's how "What the product is" works out of the box: you write it on the product, and if you leave it blank the main category's name is used instead, so the sheet can still be written. A field can read the SKU, the GTIN, categories, tags, brand, measures, weight, prices with their sale dates, stock, units sold, ratings, the purchase note, your global product attributes, and any custom field your products carry, which is where whatever you keep in ACF comes from.
Different questions for different categories. A rule can ask for something in one category and everything under it, or stop asking for it there. That's how one catalogue holds clothing that needs a size and homeware that needs a capacity without every product editor showing both.
The small grey text under each label is the field's id. It's the key your products store the value under and the column name in the CSV, so it never changes, no matter what you call the field on screen.
Scan your catalogue
Back on Home, click Scan catalogue. It reads every product's existing content and compares your photos on your own server, no AI call involved, and reports what's missing, thin, or reads and looks too much like something else you sell. The bar moves while it works and the screen switches to the results by itself when it's done, so you never have to guess whether anything is happening.
Below the percentage, every finding gets its own row with a count and a See these products link: no description, thin copy, no SEO meta, no ALT text across the gallery, no photo at all, the same photo as another product, claims your data doesn't back, reads like another product, fighting another product for the same search, and dead weight. Re-run it any time with Scan again, dated snapshots make the before and after visible.
Two products chasing one query. Reading like another product and competing with it are not the same finding. Two sheets can be written completely differently and still go after the very same search, which comparing their prose never catches, so the scan also compares what a search engine reads: the title it will list them under and the headings of their descriptions. Each one is reported next to the product it's fighting, because that's the only way you can do anything about it.
The photo checks cost nothing. Missing and repeated photos are found by comparing the images already on your server, by what the picture looks like rather than by file name, so a re-upload under another name or at another size is still caught. Nothing is sent anywhere.
Work through Catalogue → Products
Every product lives in the Products tab of Catalogue, one list instead of separate batch-generation and review-queue pages. The links above the table filter by state: All products, No Intellimmerce sheet yet, Waiting for review, Data changed, Applied, each with its own count. Your products always had a product page; what they may not have yet is an Intellimmerce sheet, which is why the screens name it that way.
Filter by category too, then act row by row or tick several and use the bulk-actions menu. Open the Waiting for review filter and you'll find every draft Intellimmerce has generated but you haven't approved yet.
Nothing publishes from here. Generating, whether for one product or a whole filter, only ever produces a draft. The storefront doesn't change until you review and apply it.
A product's data, mostly filled for you
Open any product and its Intellimmerce tab, next to General, Inventory or Shipping. The panel reads top to bottom in the order you actually work: one button to fill the boxes, the boxes themselves, then everything WooCommerce already knows, and at the bottom the button that writes the draft.
Already have a description for that product? Fill these boxes from the product reads the text the product already carries and fills only the boxes that are empty, highlighted so you can check them. It writes nothing to the product itself. It works out the language the product is written in first, so an English product doesn't come back in Spanish.
Below the boxes, What Intellimmerce reads from this product lists the SKU, categories, tags, brand, price and the category links, and says up front that there is nothing to fill in there: those values come from the product and are changed in its own tabs, never here.
At the bottom there is one button, Write a draft with AI, with a line underneath saying exactly what you get: title, short and long description, specifications, who it's for, FAQs, SEO meta and image ALT text, and reminding you that the product does not change until you press Apply. You can press it straight away: what's on screen is what gets used, even if you haven't saved the product yet. Saving is still a good idea, so the data is stored for the next run and for the CSV export.
Review and apply a draft
Open a draft from Catalogue, or generate one directly from the product's Intellimmerce tab. Either way you land on the same review: what the product says today, side by side with what Intellimmerce proposes, plus the writing approach it used and how the draft compares to the rest of the group.
Scroll down for the rest of the draft: who it's for and who it isn't, FAQs, SEO meta and ALT text. If anything in there can't be traced back to the product's own data, a delivery time or a percentage nobody mentioned, it's listed for you right here. Either add the data that backs it or edit the line out. None of it touches your actual product until you approve it, and Regenerate produces a fresh draft without losing the assigned angle.
ALT text for your photos
Pick the products you want from the Products tab and run Write ALT text, per row, over the ones you ticked, or over everything in the current filter. Each image, featured and gallery, goes to a vision model with the product's real data behind it, one background job apiece, and lands in the Photos tab.
The sentence describes what's actually in the photo, not the product title pasted into the ALT field. Read it against the thumbnail, fix anything that doesn't fit, and apply. Applying writes the text to the media library, so it carries over anywhere else that image is used. There's also an apply-all and a discard-all for the whole page when you're going through a big batch, and the batch shows its progress while it runs instead of a number painted once.
Nothing waiting for review? The Photos screen then tells you how many products the scan found with photos missing ALT text and lets you queue them from there, so you don't have to go back to the Catalogue to ask for the work.
You get a cost estimate first. Before a bulk run Intellimmerce tells you what a hundred photos come to, measured from your own generations, and what it spends is counted into the monthly total on Home.
What people ask you for
With the search record on, every search your visitors run in the shop is counted. Nothing about the person is kept: no address, no session, no record of who searched what, and searches by anyone who can manage the shop are ignored, so your own testing never lands in the list. After a few weeks, Home opens with four lists of what your customers typed, and the first of them is money you already left on the table.
A search that found nothing is one of three things, and Intellimmerce tells them apart:
- You sell it, your copy does not say it. The product was in your catalogue all along, under another name. Rewrite its sheet writes the word the customer used into the product's own copy, where both your shop search and Google look. There's a Rewrite all for the whole list, and every result waits for your review as usual.
- They ask for it and you do not have it. Nothing in your catalogue answers these. Each one is a product you could stock, with the number of times it was asked for next to it.
- Questions, not products. Shipping to the islands, returns, opening hours. These are things to answer, and a page or an FAQ serves them better than a product would.
A fourth list, Most searched, shows what your shop is asked for most whether or not it found anything, with a See what they find link that runs the search on your own storefront so you can look at the results yourself. Every list is a table with its own search box and pages of ten, and every one of them lets you hide a term you're never going to sell. Hidden terms can be brought back.
How it works out which product they meant. It reads your categories, tags and attributes first, which is exactly where your shop's own search never looked. Whatever that can't place goes to the AI in a single call, not one per term, and the screen tells you how many were recognised that way. It's what catches a customer typing camisa when your product is called a Shirt.
Turn it on before you need it. While the record fills up, the screen says since when it has been counting and roughly when the lists start being worth reading, instead of showing you an empty table. A month of searches tells you little; six months tell you what your shop is missing.
Selling services or plans, not objects
Consultancy, maintenance, hosting and support have no weight, no measurements and no materials, and asking for them makes the sheet look half filled in. Pick Services and plans as your store type and the questions change to the ones that matter.
What it asks for instead: what is included, what is not, the limits and figures that separate one plan from the next, how it's delivered, the term or frequency, your response time, what the client needs to start and what they get at the end. Weight, measurements, materials, presentation and care stop being asked for at all.
Limits and figures does the heavy lifting. Sites, gigabytes, hours, visits, tickets a month: without numbers, three plans of the same service are the same paragraph three times, and that's exactly the near-identical copy the scan flags. Fill it in and each plan has something of its own to say.
Import and export data via CSV
To fill in your fields for many products at once from a spreadsheet, use the Import and export tab in Settings. Nothing gets generated or published here: this screen only loads the input data sheets are written from later.
Edit it in your spreadsheet, one column per field, one row per product, and upload it back with Choose File and Preview import. Rows match by product ID or SKU, an empty cell never overwrites a value that's already there, and a validated preview shows exactly what will change before you click Apply import. The column headers are the field ids from step 5, so a field you renamed keeps the same column.
AI category descriptions
The same brand voice and anti-duplicate control also reaches your category pages, in the Categories tab of Catalogue. Every description is built only from real data: the category's hierarchy, its subcategories, and its best-selling products.
The draft carries real internal links to products from that category, a meta title and description, and a similarity score against your other category pages. Click Apply to category to write it, like everything else here, nothing changes in your store until you approve it.
Around your shop, without opening the plugin
The last two switches in Settings put the work where you already look. Neither of them adds a screen you have to remember to visit, and neither is visible to anyone who can't manage the shop.
That last line is the cheapest work in the building. The product exists, the photos exist, the price is right, and the wording is what lost the sale. Clicking it drops you into the list from step 11.
It tells "not scanned yet" apart from "scanned, nothing to fix", so it never calls a product fine when nobody has looked at it. It stays out of the editors, where you have the Intellimmerce tab anyway.